I first heard about the Venice Vending Machine project in 2011. Curator Marina Moreno distributed a call for artists to submit a tiny art piece, no more than 9cm in diameter, which would be enclosed in a plastic sphere and 'exhibited' inside a life-sized vending machine at the 54th Venice Biennale. I loved the concept and quickly shipped my pieces to the UK where the project was being assembled.
The vending machine installation device interests me because frankly, art fairs (museums and galleries too) can be too serious. Too much head, not enough heart and this project provides a much needed infusion of whimsy into spaces that can sometimes focus on the metrics rather than the delight in experiencing art.
Five years and four Vending Machines later, I'm about to send a collaborative piece I worked on with the Baron (John Greiner) for the 18th Kunst Altonale in Hamburg. Our original art work is a mini accordion book of images and text that have been printed on Hahnemühle paper and assembled by hand. We hope it will wind up in the hands of a curious soul at the end of a long day. And if you happen to such a soul who receives our piece, drop us a note, we'd love to hear from you.
To Participate in the Venice Vending Machine:
If you would like to participate in Venice Vending Machine IV, you have TWO WEEKS to get your work to Marina. The deadline is June 20th, 2016 and submission info can be found here.
About Venice Vending Machine: the project is a “collaborative, participatory, inclusive live art public installation”, conceived by Venetian artist Marina Moreno. Its aim is to question the role and the value of Art in our society, whilst aiming to promote emerging artists alongside some famous and established ones. It creates an intriguing game for the participants who feel compelled to enjoin and involve themselves in a dialogue that the artist Marina creates in posing the question: “How do you value Art?”
Since the first Venice Vending Machine installation it has involved over 250 artists from all over the world and has attracted professionals such as curators, art historians and art collectors while extending the possibility of an encounter with people that normally would not be interested in “Art”. - Marina Moreno