Creative Leads
Agency: The Outset, Linda Honan Principal.
Outset Leads: Anna Duckworth, Beth Pena, Gemma Mahoney, Blanca San Roman
Copy Lead: Tricia Mirchandani
Photographer: Erin Pederson
Evolving Ergobaby into a Modern Heritage Brand
The Challenge
Reestablish Ergobaby as the category leader in a rapidly evolving baby gear market, appealing to Gen Z and millennial parents while rebuilding trust and relevance. The goal was to modernize the brand, highlight its product innovation, and communicate its value in a more engaging, accessible way.
The Approach
I led a comprehensive rebrand, repositioning Ergobaby as a modern heritage brand grounded in design, function, and trust. We elevated visual storytelling, introduced education-first content across web and social, and redesigned key touchpoints—from product pages to packaging—to better communicate product benefits in a clear, contemporary way.
The Results
While newly launched, the refreshed brand has already renewed retailer confidence, driving expanded partnerships and stronger commitments from key accounts. The updated positioning and creative have been met with enthusiastic early response, reinforcing Ergobaby’s leadership in a growing category.