LIFT Agency: Driving CAC, ROAS, and Brand Growth at Every Stage
The Challenge
Produce compelling, brand-right creative that converts, under fast timelines and evolving performance goals. Lead a cross-functional team of designers, writers, and producers to deliver high-performing creative for a wide range of clients—from media to telecom—each with unique brand standards, audiences, and KPIs.
The Approach
The LIFT team and I built a rigorous but flexible creative framework that balanced strategic messaging, platform best practices, and modular systems to ensure every piece was aligned to the brand's voice, tone, and business objective.
The Results
We delivered consistent double-digit performance lifts for brands including HelloFresh, Conde Nast, Spectrum, City of Hope, and Endurance. Our creative outperformed benchmarks on Meta, CTV, YouTube, and Display, proving that performance creative can be both brand-enhancing and conversion-driving.
My role: Group Creative Director
LIFT partnered closely with Condé Nast’s internal brand teams, embedding KPI-driving expertise and leadership—delivering results while honoring each brand’s distinct identity across both paid and owned channels.
As the dedicated creative agency for the HelloFresh DM channel, LIFT delivered top-performing creative across its family of brands—each tailored to distinct audiences while maintaining brand voice and consistency.
We delivered high-performing creative across diverse channels and audiences—from residential and business services to community solutions and enterprise communications. Our systematic approach balances exceptional design standards with the velocity and scale that performance demands.