LIFT Agency: Driving CAC, ROAS, and Brand Growth at Every Stage
The Challenge
Create compelling, brand-positive creative that drives performance for a range of clients across media, telecom, healthcare and DTC brands—each with distinct brand standards, audiences, and KPIs.
The Approach
I lead a creative team of copywriters, digital, print, and production designers to utilize a proprietary performance framework and build modular brand systems designed to align with each client’s brand identity while being optimized for conversion across channels.
The Results
Our work delivered consistent double-digit lifts for clients like HelloFresh, Condé Nast, Spectrum, TruGreen, AGIA, and Endurance. LIFT creative routinely outperformed benchmarks on Meta, Display, Direct Mail, and CTV—proving that performance creative can be both conversion-driving and brand-enhancing.
My role: Group Creative Director
Creative Team Extension of Condé Nast
We partnered closely with Condé Nast’s internal brand teams, embedding KPI-driving expertise and leadership—delivering double-digit results while honoring each brand’s distinct identity.
Results Across a House of Brands for HelloFresh
As the dedicated creative agency for the HelloFresh DM channel, we delivered top-performing creative across its family of brands—each tailored to distinct audiences while maintaining brand voice and consistency.
Creative Excellence at Scale for Spectrum
We delivered high-performing creative across diverse channels and audiences—from residential and business services to community solutions and enterprise communications. Our systematic approach balanced exceptional design standards with the velocity and scale that performance demanded.