BIO
Carrie is an accomplished Creative and Brand Specialist with a deep passion for storytelling and a track record of transforming organizations through innovative strategies, visionary leadership, and data-driven creativity.
Throughout her 15+ year career, Carrie has excelled in driving brand growth and elevating creative performance, overseeing every aspect of the creative process, from concepting to production and campaign deployment. Her ability to create compelling branded content that resonates with audiences on a human level has consistently driven engagement and revenue for the brands she works with.
With a background in photography, Carrie’s key strengths lie in curating content and assembling high-performing teams tailored to each project's unique needs, with a keen eye for aesthetic, lighting, and camera work, ensuring visually captivating content.
Carrie is also a notable keynote speaker, sharing insights on creative leadership and data-driven growth at prestigious industry events such as the In House Agency Forum, Henry Stewart Events, and the Mars Wrigley Annual Chocolate Conference.
BRANDED CONTENT DEVELOPMENT
Data-informed creative
Brand strategy
Consumer insights
Full funnel campaign development
Content performance + analysis
Quick turn creative sprints
PHOTO + VIDEO PRODUCTION
Production management
Concept and script development
Casting
Photography guidelines
Resource management
Budgeting
CREATIVE LEADERSHIP
Team assessment
Talent development
Institutional training
Capabilities expansion
Cross functional collaboration
Mission building