HelloFresh Photo Studio

Directed photo + video for all 5 brands and a multitude of brand partnerships in the HelloFresh portfolio. Recruited team, set photography guidelines and managed studios and project portfolio across 2 locations, NYC and Boulder, CO, which included the buildout of a 10,000 square foot studio in Industry City, Brooklyn during the pandemic, coming in on time, under budget.

In less than 3 years, brand awareness for HelloFresh’s brands grew exponentially, overtaking market leadership from far better known competitors like Blue Apron, Freshly, and Marley Spoon.

Photographers: Emily Dryden, Gillian Stippa, Kori Livingston, Jade Anderson

My role: Associate Director, Photo Studio Operations

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Final Studio, January 2021. Budget: $1M, 7-month build.

Studio During Construction, June 2020 - December 2020.

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