As the driving force behind promotional visual storytelling for beauty brands Revlon and Almay, I orchestrated the end-to-end production process of BTS and documentary content capture for Revlon’s wide array of initiatives, including film sponsorships, press junkets, red carpet coverage and spokesperson interviews with Halle Berry, Julianne Moore, Eva Mendes, Jaime King, Kate Bosworth, Elaine Irwin Mellencamp, and actors January Jones, Sela Ward, Diego Luna and Director Robert Altman.

Oversaw the editing of all promotional media outreach, securing coverage on entertainment platforms and generating tens of millions of impressions, while solidifying the brands' presence as trendsetters in the color cosmetics space.

Beyond traditional marketing avenues, hosted annual events during Hollywood awards season igniting interest in our brands and positioning them as industry tastemakers. Through strategy and creative execution, I played an instrumental role in shaping the narrative of Revlon and Almay, driving unparalleled media engagement, brand awareness and market impact.

My role: Senior Creative Director, Brand Building Communications