Led the creative process from strategy and concept development to production and campaign deployment of a new program from BODi, by trainer Amoila Cesar. This included the use of narrative, consumer-centered storyline for the first time in the history of the company aimed at expanding our TAM and resulting in a remarkable 50% Program CVR.

Based on that performance, I successfully lobbied to test the creative on paid channels to drive BODi subscriptions, which resulted in a flood of positive engagement and was the highest performing :60 spot of the year, coming in under CAC on all channels including CTV, Linear and Meta.

Director: Michael Lloyd
DP: Chad Mahadevan
Producer: Zach Bidman
Concept: Tricia Mirchandani, Zach Bidman

My role: GVP, Creative at BODi