Led the creative strategy and execution from concept development to production and deployment of an innovative 20-minute strength, agility, and mobility program from BODi. This included leveraging consumer insights, scriptwriting and rebranding trainer Elise Joan to a broader demographic. Teaser outperformed previous program content, with 4x reach and engagement.

Director: Michael Lloyd
DP: Chad Mahadevan
Producer: Mike Peleaux
Associate Producer: Zach Bidman
Product Development: Bree Andrews, Elanit Friedman
Creative + Strategy: Richard Tassone, Alex Hernandez, Olivia Butler

My role: GVP, Creative at BODi